Creating a lean, profitable revenue machine: Peter Borkovich

The era of "growth at all costs" is dead. Revenue leaders are scrambling to do more with less. Most are still running outdated playbooks designed for when capital was free. Peter Borkovich, VP of Revenue at Vidyard, shares his blueprint for running ultra-efficient revenue organizations that thrive in today's challenging environment. With over two decades at high-growth companies like Salesforce, InVision, and Yotpo, Peter has pioneered frameworks that achieve sustainable growth while maximizing efficiency. In this conversation, we dove into Peter's philosophy of "growth through efficiency" and explored how the most effective revenue leaders are using AI to drive this efficiency. What we covered: - Master the "Do More with Less" Framework - how to serve your customers with half the resources by focusing on optimization not volume. - Build Anti-Fragile Revenue Systems - Develop operating rhythms that let you run lean teams efficiently with frameworks for making smart decisions during market uncertainty - Deploy Purpose-Built AI That Actually Works - Learn Peter's methodology for implementing AI tools that move the needle while avoiding million-dollar ROI traps. - Navigating market uncertainty with conservative growth - Why over-hiring is worse than under-hiring and how to make smart decisions in unpredictable times About Peter Borkovich Peter brings over 20 years of revenue operations expertise to his role as VP of Revenue at Vidyard, where he leads the entire revenue organization including business development, renewals, and customer success. His background includes senior leadership positions at Salesforce, InVision, and Yotpo, where he specialized in building scalable revenue systems and optimizing conversion rates