Creating a Luxe Clean Beauty Brand with RÓEN Founder and CEO Tiffany Scott

After a visit to her dermatologist, Tiffany Scott was inspired to begin focusing on not only what she was putting into her body but also what was going onto her skin. Realizing the limited options of clean and cruelty-free luxe cosmetics, Tiffany launched her own beauty brand, RÓEN.Today, Tiffany explains the story behind the RÓEN name and what it has been like launching a successful clean beauty brand and partnering with top retailers like Credo and goop.Tiffany also shares:How having a Creative Director has catapulted the success of the brandNavigating the surprise of the pandemic as a new brandInsight into the process of finding ethically sourced micaThe importance of being selective with retail partnershipsYou’ll also hear about the brand’s focus over the next year and the future of RÓEN.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co