Creating a process for a successful product launch with Karthik Suresh of Ignition

from Insights Unlocked · host UserTesting

This week on the Human Insight Podcast, Karthik Suresh joins Andy and Janelle to discuss just what goes into making a successful product launch. Suresh is co-founder and CPO/CTO of Ignition, a collaborative hub for product teams to plan, execute, and measure the GTM side of launching a product. In their conversation, they discuss: What are some ways to ensure you successfully launch? Whether that changes based on the business size (small or large), or model (B2B or B2C) What are the elements of a GTM plan? What are the key ingredients in building a culture of innovation? How can digital product leaders best support a culture of innovation?

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This episode is 41 minutes long.

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This episode was published on September 19, 2022.

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