Creating a Purpose-led, Story-Oriented and Customer Centric Fintech Brand | Eric Fulwiler, Founder at Rival

In Eric’s words, a great fintech brand is human and makes meaningful connections with consumers.That means, it is purpose-led, story-oriented and customer centric. Ideally, you want to build a brand around something that you can authentically and consistently stand for. That’s the beginning of Rival’s marketing framework, a marketing agency built by Eric that helps companies think, act and grow like challengers.Eric Fulwiler used to be COO and CMO at 11FS, the fintech consultancy based in London. Now, he’s the founder of his own marketing agency, Rival.This episode is a recorded virtual event we hosted in November through our Slack community. For the first thirty minutes, Eric and I chatted about branding and how Rival is helping companies build human brands. Afterwards, we opened the floor to participants to ask questions.We cover topics about fintech branding, what it means to be a challenger brand, as well as tips for marketers who are hiring.The event was great fun and our plan is to host these types of events once per month starting from January. You can learn more and stay tuned at fintechmarketing.com/slack. Eric on LinkedIn: https://www.linkedin.com/in/ericfulwiler/Rival's website: https://wearerival.com/