Creating A Remarkable Brand

In This Episode Josh Chats with Kobi Simmat. Kobi is the founder and CEO of Best Practice Biz (Best Practice Certification, Best Practice Talent, Next Practice Management), a global business improvement agency. He is super passionate about helping organizations to be great places to work, to buy from, and to invest in. He is a successful business advisor who has conducted 20k+ business performance reviews and generated $50 million+ in revenue. First and foremost, Kobi is a husband and father. If he's not spending time with family, he is on the water. He loves every single water sport whether it is liquid or frozen. In business specifically, Kobi's philosophy is about ensuring you create an amazingly uplifting experience for everybody. For all the touchpoints -anyone involved with the business – even if you're not commercially transacting with them, it's important to be giving. You're not expecting reciprocity. You become a remarkable brand, meaning you're a brand that's worth remarking on, and that's when a brand really starts to grow.