Creating a Remarkably Sticky Marketing Message

Creating a memorable marketing message that sets your business apart from the competition can be serious challenge for many small and mid-size businesses. It’s easy to bounce from one “marketing idea of the week” to the next with little to show for your efforts except frustration. Join host Hanna Hasl-Kelchner as she welcomes Duct Tape Marketing guru, John Jantsch, who has a better solution and a proven system to build demand for your products or services. WHAT YOU'LL DISCOVER ABOUT A MARKETING MESSAGE: 3 keys to making your marketing message memorable. How we accidently trip ourselves up when creating a marketing message.Why some businesses are reluctant to embrace their best marketing message. Why a laser focused marketing message is more profitable than a one size fits all message. The fastest way to discover your ideal marketing message. Why sales and marketing shouldn’t be in separate silos.And MUCH more.GUEST: John Jantsch has been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies.He’s a marketing consultant, speaker and bestselling author of several books: Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide" rel="noopener noreferrer" target="_blank">Duct Tape Marketing, Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar" rel="noopener noreferrer" target="_blank">Duct Tape Selling, The Commitment Engine: Making Work Worth It" rel="noopener noreferrer" target="_blank">The Commitment Engine, and The Referral Engine: Teaching Your Business to Market Itself" rel="noopener noreferrer" target="_blank">The Referral Engine. He’s also the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. In other words, he’s a marketer’s marketer.John... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hannahaslkelchner.substack.com