Creating A Remarkably Sticky Marketing Message With John Jantsch

Creating a memorable marketing message that sets your businessapart from the competition can be serious challenge for many small and mid-sizebusinesses. It’s easy to bounce from one “marketing idea of the week” to thenext with little to show for your efforts except frustration. Join host Hanna Hasl-Kelchner as she welcomes Duct Tape Marketingguru, John Jantsch, who has a better solution and a proven system to builddemand for your products or services. WHAT YOU'LL DISCOVER ABOUT A MARKETING MESSAGE: ● 3 keys to making your marketing message memorable. ● How we accidently trip ourselves up when creating a marketing message.● Why some businesses are reluctant to embrace their best marketing message. ● Why a laser focused marketing message is more profitable than a one size fits all message. ● The fastest way to discover your ideal marketing message. ● Why sales and marketing shouldn’t be in separate silos.● And MUCH more.GUEST:John Jantsch has been called the World’s Most Practical SmallBusiness Expert for consistently delivering real-world, proven small businessmarketing ideas and strategies.He’s a marketing consultant, speaker and bestselling author ofseveral books: DuctTape Marketing Revised and Updated: The World's Most Practical Small BusinessMarketing Guide, Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar, The Commitment Engine: Making Work Worth It, and The Referral Engine: Teaching Your Business to Market Itself. He’s also the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.In other words, he’s a marketer’s marketer. John also frequently consults with small and mid-sized businesses.He helps them create marketing plans and organized marketing systems thatsmooth the way for steady growth.His blog was chosen as a Forbes favorite for marketing and smallbusiness, and... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hannahaslkelchner.substack.com