Creating a Robust ASC Strategy to Strengthen Physician Alignment, Improve Patient Access and Increase System Margin

from SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators · host Society for Healthcare Strategy & Market Development

In this episode, we explore how El Camino Health and The Innova Group built a data-driven ambulatory surgery strategy to strengthen physician alignment, expand patient access, and improve system margins. Using claims data, financial modeling, and targeted outreach, they share a replicable framework for identifying ASC opportunities and aligning strategic growth with operational and capital planning.

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This episode was published on October 30, 2025.

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