Creating a Sales Culture: Experiencing Exponential Growth at Columbine

Columbine Country Club just outside of Denver Colorado has experienced exponential growth over the last three years due to what Director of Sales and Marketing Leader, Robert Cuillard says is a "sales culture" at the club. After a 7-year decline, Columbine has a new clubhouse and a full membership. What's more, Cuillard, who started with the club in 2015, also has an annual marketing budget in excess of $400,000 - a number not often associated with private clubs. He's accomplished this by taking 11 percent of all new member initiation fees and earmarking that for marketing, an aggressive play that has worked well for Cuillard in his years at Columbine and in previous positions.