EPISODE · Mar 27, 2025 · 45 MIN
Creating a sales funnel with your video podcast, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels
from CreatingReorganized: The Business Promotional Video Podcast for Sustainable Growth · host Prof. Dr. Eleonore Soei-Winkels
Are you investing hours into your video podcast only to watch listeners tune in, nod along—and never buy a thing? Do you suspect your episodes are entertaining content graveyards instead of revenue-generating machines, but you have no idea where the leak is? In this CreatingReorganized episode, you'll discover the exact four-step sales funnel framework that transforms casual listeners into paying customers—without turning your show into a pushy infomercial. Join Prof. Dr. Eleonore Soei-Winkels—a Chinese-Indonesian immigrant, neuroscience PhD, IT strategy consultant, psychology professor, and host of two international video podcasts—as she maps the complete listener journey from first click to checkout. She breaks down the AIDA model specifically for video podcasters and reveals why most creators stall at "awareness" while leaving real money on the table at every other stage. You'll learn how to craft irresistible lead magnets that capture emails on autopilot, build email nurture sequences that warm up cold leads like a first date (because nobody proposes on date one), and strategically time your offers so buyers say yes without hesitation. Discover how to leverage #Descript, #Podbean, #TypeForm, #ActiveCampaign, #Thinkific, #Castmagic and #Metricool as your always-on sales engine—plus get a free gift: a customized 10-episode plan and ready-to-record scripts created with real university consulting students. As a bonus, Eleonore dovetails the Elaboration Likelihood Model from psychology to explain exactly why your podcast audience processes your message through the peripheral route—and how to use that science to guide them toward the central route where purchase decisions stick. If you're ready to stop hoping your podcast pays off and start engineering a funnel that converts while you sleep—or while you're picking up your kids—this episode helps you market your business according to your vision of life. Click here for the full transcript & free resources for your own video podcast Dear soon-to-be founder! Welcome to YOUR future of working on your own - for yourself! Are you an underrepresented, underprivileged and underserved young talent who doesn't want to waste valuable life time in non-appreciative companies that will possibly ignore your contributions? Are you a working mom or dad with business & leadership skills, and experiencing obstacles like being passed over for promotions since parenting openly, so now you want to find a way to earn money in a self-determined family-friendly way? Or maybe, you are just in the middle of your life, and you don't want to work (AND live!) like you have learned from boomers before you. Are you interested in becoming a sustainable founder of your own (side) business & creator as a runway for your better future? This #CreatingReorganized show is for you! Prof. Dr. Eleonore Soei-Winkels will share seasonally why it’s key to strategically reorganize your content creation process for various platforms, including YouTube, Podcast players, TikTok, Instagram, Pinterest, and LinkedIn. You will learn why building a sustainable business allows you to live according to your vision of life. Apart from being a professor for industrial and occupational psychology, she’s a mom of two kids in primary school. She’s the host & producer of the #PostdocTransformation show for scientists leaping into business. You can find her on all above social media platforms. Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0008 Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links: For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5 For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized For repurposing your video podcast for social media within one-click: Castmagic.io https://get.castmagic.io/creatingreorganized For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ
What this episode covers
Are you investing hours into your video podcast only to watch listeners tune in, nod along—and never buy a thing? Do you suspect your episodes are entertaining content graveyards instead of revenue-generating machines, but you have no idea where the leak is? In this CreatingReorganized episode, you'll discover the exact four-step sales funnel framework that transforms casual listeners into paying customers—without turning your show into a pushy infomercial. Join Prof. Dr. Eleonore Soei-Winkels—a Chinese-Indonesian immigrant, neuroscience PhD, IT strategy consultant, psychology professor, and host of two international video podcasts—as she maps the complete listener journey from first click to checkout. She breaks down the AIDA model specifically for video podcasters and reveals why most creators stall at "awareness" while leaving real money on the table at every other stage. You'll learn how to craft irresistible lead magnets that capture emails on autopilot, build email nurture sequences that warm up cold leads like a first date (because nobody proposes on date one), and strategically time your offers so buyers say yes without hesitation. Discover how to leverage #Descript, #Podbean, #TypeForm, #ActiveCampaign, #Thinkific, #Castmagic and #Metricool as your always-on sales engine—plus get a free gift: a customized 10-episode plan and ready-to-record scripts created with real university consulting students. As a bonus, Eleonore dovetails the Elaboration Likelihood Model from psychology to explain exactly why your podcast audience processes your message through the peripheral route—and how to use that science to guide them toward the central route where purchase decisions stick. If you're ready to stop hoping your podcast pays off and start engineering a funnel that converts while you sleep—or while you're picking up your kids—this episode helps you market your business according to your vision of life. Click here for the full transcript & free resources for your own video podcast Dear soon-to-be founder!Welcome to YOUR future of working on your own - for yourself! Are you an underrepresented, underprivileged and underserved young talent who doesn't want to waste valuable life time in non-appreciative companies that will possibly ignore your contributions? Are you a working mom or dad with business & leadership skills, and experiencing obstacles like being passed over for promotions since parenting openly, so now you want to find a way to earn money in a self-determined family-friendly way? Or maybe, you are just in the middle of your life, and you don't want to work (AND live!) like you have learned from boomers before you. Are you interested in becoming a sustainable founder of your own (side) business & creator as a runway for your better future? This #CreatingReorganized show is for you! Prof. Dr. Eleonore Soei-Winkels will share seasonally why it’s key to strategically reorganize your content creation process for various platforms, including YouTube, Podcast players, TikTok, Instagram, Pinterest, and LinkedIn. You will learn why building a sustainable business allows you to live according to your vision of life. Apart from being a professor for industrial and occupational psychology, she’s a mom of two kids in primary school. She’s the host & producer of the #PostdocTransformation show for scientists leaping into business. You can find her on all above social media platforms. Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0008 Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa If you want to learn for FREE – my #CreatingRe
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Creating a sales funnel with your video podcast, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels
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