Creating a “SH*T YEAH!” Culture and Brand, with Chris Smith

Zunzi’s + Zunzibar CEO Chris Smith joins QSR editorial director Danny Klein to discuss the journey behind the fast-casual restaurant and beach bar concept Smith grew from its roots in Savannah to multiple locations across Georgia and South Carolina. He acquired the brand in 2014 and is now preparing for significant growth. Under Smith's leadership, Zunzi’s has earned accolades like “The 33 Best Sandwiches in America” by Thrillist and Yelp’s “Top Places to Drink” in Savannah. What makes Smith's journey unique is his business strategy, which combines Zunzi's purpose into every aspect of the culture and expansion strategy.