Creating a strong Customer to Product Feedback Loop (with Abby Warner of LaunchCodes)

What is the best way to keep customers happy and achieve business success? Connect and communicate with them! Ask for their feedback and use it as a strategy to improve and scale. It gives customers a positive experience and makes your job easier. Today we have Abby Warner, the Co-Founder & COO of LaunchCodes, an e-commerce technology and discovery platform that makes product drops and launches easy, predictable, and secure. Prior to Launch Codes, Abby also worked in different leadership roles in the startup tech space. Her naturally curious and creative problem-solver personality enables her to quickly move from being an individual contributor to having a leadership role at various startups and eventually co-founding her own startup. Throughout the conversation, Abby shares her journey in the startup and tech industry, her career progression, and the challenges along the way. Abby highlights the importance of understanding the product and considering customer feedback in long term business success. Episode Highlights: 01:21    Abby’s background 08:34  Creative problem solving 19:04  Developing a Customer <> Product feedback loop 22:58  How to train and convert teams and customers to transition 28:24  The power of daily team stand ups in promoting good communication 33:16  What it takes to become a startup executive from being a individual contributor 38:20  Abby's journey to 120Water 53:50  Focusing on what matters to scale a startup 59:54  Abby's new startup, “Launch Codes.” 01:07:36 Abby’s book recommendations and how to connect with her LINKS MENTIONED: Connect with Abby Warner on: LinkedIn: https://www.linkedin.com/in/abbywarner/ Twitter: https://twitter.com/abby41231 Abby’s book recommendation: >> The Five Dysfunctions of a Team: A Leadership Fable >> Startup Cxo: A Field Guide to Scaling Up Your Company's Critical Functions and Teams >> Startup CEO: A Field Guide to Scaling Up Your Business Connect with Grayson Faircloth on: LinkedIn: https://www.linkedin.com/in/nosyarg/