Creating a Successful Partner Advisory Board

I had the opportunity to sit down and chat with Lynn D. Tinney, who pretty much ‘grew up in the channel’. She gathered her substantial experience working at companies like Compaq Computers, Enterasys Networks, Siemens, Samsung, Cisco, Riverbed and CA Technologies to name a few. In January 2022 she took on the role of Senior Vice Presidents of Global Partners at Zayo. It’s in this capacity where she took the initiative of creating a Partner Advisory Board.Partner advisory boards provide a platform for partners to engage with a vendor company and provide valuable feedback, leading to stronger partnerships and increased growth.Key Points:How to create a successful Partner Advisory Board Define the board's objectivesChoose the right partnersProvide clear guidelines and expectationsBest practices for running a Partner Advisory Board Encourage active participation from partnersFoster open and honest communicationImplement feedback into your channel strategyPost first Partner Advisory Board meeting Continue to meet regularlyCommunicate actions and commitmentsContinuously assess and improveExternal Links:Lynn's LinkedIn ProfileChannel Voices is currently sponsored by Meter (https://www.meter.com/channelvoices). To stay up to date follow us on LinkedIn.Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.Visit www.ChannelVoices.comUntil next time 👋