Creating a Year-End Ask That Sticks with Guest Heather Stewart

For some of us, even if we’ve been doing it for years, asking people for money never gets easier.In this episode of Nonprofit Marketing with Purpose, we interview Heather Stewart, Director of Development for the Voluntary Action Center (VAC), a pro at the year-end giving ask.Following her advice, even those who are most wary about seeking donations can find a simple recipe for success.  Episode Highlights Introduction to Heather - 1:22Components of a good year-end ask letter - 4:18Importance of personal connection in Asks - 8:45Recap of year-end ask process/donor process - 10:48How to tie your ask and other marketing together - 14:37Using your team effectively - 17:34When and if to use fundraising themes - 20:41Organizing and segmenting your donor list - 25:24Should you recycle content - 30:00Quick tips for creating a year-end ask - 33:27Learn more about the Voluntary Action Center (VAC) - 36:04   For a fully-formatted article version of this episode, visit: https://mayecreate.com/blog/creating-a-year-end-ask-that-sticks-with-guest-heather-stewart/