Creating Ads that Connect in the Attention Economy

In this episode, we're getting real with Jacques Spitzer, the advertising guru from Raindrop Agency. He's here to break down how storytelling in ads can do more than just catch your eye – it can open wallets. We're tracing Raindrop's path from its first big win with Dr. Squatch to crafting campaigns for Native. Jacques gets into the brainy side of things, explaining how emotions drive buying decisions and how that can lead to an ad being more memorable than your last birthday party.Chapter Timestamps(00:00) Creating Profit-First Advertising Campaigns(16:16) The Power of Advertising and Authenticity(25:44) Connected TV Ads Potential Understanding(32:02) Evolution of Video Content and AdvertisingShow LinksRaindropFind Your WhyLaundry SauceNever Split The DifferenceMNTN Connected TVJacques on TwitterJacques on LinkedInSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".StoreHero - Get a unified view of your sales, marketing & profitability metrics.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.