Creating AI Content That Slaps

In this session from Commerce Roundtable San Diego, Nathan Snell, CEO and Co-Founder of Raleon, shares how brands are using AI to boost revenue, stay creative, and grow without adding headcount. Nathan walks through his six-step system for producing on-brand AI content, clears up common misconceptions, and explains why iteration and context are the new superpowers for modern marketers. With proven tactics, practical frameworks, and real success stories from top brands and agencies, this session shows how to unlock the full potential of AI-driven email marketing. ______ 00:00 Introduction to AI in Email Marketing 00:38 Speaker's Background and Journey 01:43 Rayon: Revolutionizing Email Revenue 02:16 The Future of AI in Content Creation 04:11 Creating High-Quality AI Content 06:30 The Importance of Context in AI 08:41 Six Essentials for On-Brand AI Content 14:45 The Role of Performance Data 16:50 AI in Creative Content Generation 19:31 Creating a Luxury Bathroom Ad with AI 20:10 Addressing Common Misconceptions about AI Image Generation 20:55 Introducing the AI Model Tier List 21:15 The Importance of Using Specialized AI Models 22:36 Evaluating AI Models with DTC AI Benchmark 24:07 The AI Accelerated Content Process 28:30 Real-World Success Stories with AI 30:01 Q&A Session ______ Follow Nathan Snell at: LinkedIn: https://www.linkedin.com/in/nathansnell/ X: https://x.com/NathanSnell Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact [email protected] for sponsorships or general information!