Creating an Aligned Messaging Framework with Van Burnett
Episode 9 of the Marketing Sweats podcast, hosted by Misty Klobucher with Simantel, titled "Creating an Aligned Messaging Framework with Van Burnett" was published on November 14, 2022 and runs 39 minutes.
November 14, 2022 ·39m · Marketing Sweats
Summary
Consistency, alignment in messaging and digital marketing is especially challenging for highly matrixed organizations. In this episode Creative Director, Van Burnett, shares how the Take a Closer Look framework helped Caterpillar resolve that issue.
Episode Description
Consistency, alignment in messaging and digital marketing is especially challenging for highly matrixed organizations. In this episode Creative Director, Van Burnett, shares how the Take a Closer Look framework helped Caterpillar resolve that issue.
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