Creating An Effective Event Publicity Strategy With Jenny Selber Gustafson

What are the keys to creating an effective event publicity strategy that promotes both a nonprofit's signature fundraising event and its mission? Today, I talk with Jenny Selber Gustafson, Founder & CEO of Like Minds Communications, to discuss this critical topic. For nearly a decade, Like Minds Communications has successfully created mission-driven publicity and marketing strategies for many top nonprofit organizations in the Houston area. This has allowed both Like Minds and the nonprofits to thrive in one of the country's most effective and competitive gala fundraising markets. Jenny provides valuable insights on a range of topics, including tips on creating a strong relationship between a nonprofit and a public relations firm, the importance of having a pre-event and post-event promotions strategy, developing long-term partnerships with top media brands in your market, and so much more. This is one episode you will definitely not want to miss.