Creating an Innovation Supply Chain

Most teams think “collecting feedback” means sending a survey and glancing at the results. That’s not innovation. That’s housekeeping.In this episode, we go way deeper.We walk through the Scalable Feedback Engine: a repeatable system for fuelling innovation with real customer insight.Here’s what you’ll learn :* Why enshittification is an opportunity for you to differentiate.* How to build a culture of innovation that’s impossible to copy.* The four layers of the engine : Champion, Surveying, Insights, Communication.* The difference between baseline feedback (“How satisfied were you?”) and actionable feedback (“What would make this easier for you next time?”).* Why you should NOT build every feature customers ask for, and what to do instead.* How to run this system when you’re a 5-person team versus a 250-person org.* How to keep momentum without burning your team out.The goal isn’t to collect feedback. The goal is to turn feedback into strategic advantage.The Journey is your builder’s reference library. Crack open the full archive here → https://6catalysts.substack.com/archive | Companion Page : https://6catalysts.ca/the-journey-blog/media-appearances/thought-leader-unleashed/ Get full access to The Journey by Six Catalysts at 6catalysts.substack.com/subscribe