Creating an innovative product on a global scale with Aaron Trotman of NON

In this episode, Fiona chats with Aaron, founder of NON and a successful entrepreneur in the hospitality industry, to uncover his valuable insights on building strong partnerships and maintaining balance while growing a business. Aaron shares practical strategies for launching new products, scaling successfully, and staying true to your brand's identity. Don't miss this inspiring conversation!You'll Learn How To:The lack of hospitality or family business backgroundOvercoming challenges scaling the businessThe impact of data-driven insights on marketingThe unique process behind creating NON’s flavoursConsistency in branding and designThe creation and success of NON’s award-winning bottle stopperThe importance of naivety and curiosity in businessTips for launching products and partnershipsManaging multiple markets and global expansionBalancing personal life and business responsibilitiesHiring good people and strategic advisorsNavigating cultural differences in different marketsThe significance of brand advocacy and street credMaintaining product consistency while scalingStaying innovative and future plans for the businessGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.