Creating an Omni channel experience

Episode 13 of the Michael Martino Show podcast, hosted by Michael, titled "Creating an Omni channel experience " was published on March 23, 2023 and runs 2 minutes.

March 23, 2023 ·2m · Michael Martino Show

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Summary

Simply existing on all channels is no longer enough: multichannel is not omnichannel. Omnichannel strategies focus on designing the most appropriate experience on each channel based on the customer’s journey, and on designing the transitions and experiences across channels.

Episode Description

Simply existing on all channels is no longer enough: multichannel is not omnichannel. Omnichannel strategies focus on designing the most appropriate experience on each channel based on the customer’s journey, and on designing the transitions and experiences across channels.

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