Creating and Teaching Hand in Hand

Working artists can be both student and teacher; this is the basic premise of Art Cantina, an online portal described as the Match.com of arts education. For Carolyn (Charlie) Bogusz and LaVonne Ewing, artists need a platform to market and brand their skills as potentially both experts and instructors. Meanwhile, students want easier access to arts education. Art Cantina allows students to find workshops in their local area and desired discipline, and helps them establish (if they wish) a teaching business to support their studio practice. Topics include:Business DevelopmentMarketing your own classes & finding studentsWhy the art world needs its own Airbnb or Match.comPricing your work and pricing your classesFrom selling expertise to selling art onlineDisruption, Connections, and SilosThe “starving artist” stigma and alternative income sourcesThe stigma of online art marketsContinuing Arts EducationThe working artist as studentArt schools vs. informal arts educationLaVonne EwingLearning and marketing vs. creating and studio timeKnowledge sharing amongst professionals & the elevation of artwork through studyArt Cantina is a natural partnership for the Clark Hulings Fund: We equip artists to up their business game through education, introductions, tools, and critical project funding, but there is no business without a well-crafted product. For more information on how you can hone your craft and build your business through skills-based workshops, check out ArtCantina.com.