Creating Astounding Campaigns and Achievable Strategies in the Book Publishing World with Shana Bull

In This Episode…We talk with Shana Bull. A digital marketing expert, author, and mom. We discuss everything about being an author and marketing books, what’s important about marketing books, and what has changed since the pandemic. We also discuss Web3 and NFTs and how they could help with building a community. Show Notes·      [00:46] Are you a coffee or tea drinker?·      [01:28] What are your favorite tea brands?·      [02:00] Can you summarize your expertise?·      [06:28] How has marketing changed for books?·      [08:54] What have you found to be the best marketing for books?·      [10:26] Are there any good practices to getting people to review your book?·      [13:39] Are there better social media platforms for authors?·      [17:17] Should we be using Shorts (video) for quick answers?·      [19:29] Are we going to see a return to book signings at book stores?·      [22:40] Are book signings going to become book experiences?·      [24:26] Using NFTs and Web3 to create a community?·      [25:54] Experimenting with Web3·      [27:24] Is Web3 and subscription models helping self-publishing authors?·      [28:41] Any new trends coming from the book publishing industry?·      [30:05] Fun question: If you could be any character from any book, what character would you be?·      [31:24] Final thoughtsPeople and Companies, We Mentioned in the Show·     Shana Bull was our guest today.Episode Length: 33:38Thanks so much for tuning in. Join us again next week for another episode!Download Options·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·      If you enjoyed this episode, leave us a review!Contact Us! ●     If you want to get involved, leave us a comment!●     Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening!  Hosted on Acast. See acast.com/privacy for more information.