Creating B2B Content Through a B2C Lens

Crafting engaging, captivating and interesting copy for a B2B audience requires taking a B2C approach, says Nick Capozzi, CEO and Co-founder of SpliceVideo. And it's often overlooked, missed or undervalued. In this eye-opening episode, Nick reveals the power of storytelling in winning over prospects and customers alike. He also tells how to find and create stories, and ways to use them in your marketing. ***** Follow Nick on LinkedIn: https://www.linkedin.com/in/nick-capozzi/ ***** For weekly tips on high-impact messaging, be sure to sign up for my newsletter: https://thecopyworx.com/newsletter/ ***** For proven copywriting formulas that can't miss, check out my eBook: https://thecopyworx.com/15-high-converting-copywriting-formulas/ Time stamps: The B2B content for a B2C lens (00:02:06) The importance of storytelling in B2B marketing (00:03:27) Humanizing B2B through storytelling (00:05:17) Incorporating emotion and vulnerability in storytelling (00:06:13) Balancing authenticity and emotional storytelling (00:09:38) Personal stories as a differentiation strategy (00:13:35) Measuring Success of Storytelling Videos (00:20:01) Repurposing Content on Social Media (00:22:47) Future of Social Media and AI (00:29:16)