Creating Better Digital Experiences for Manufacturing Customers

Featuring Ken Novak the Owner of HATCH quantified

Episode 168 of the The Kula Ring podcast, hosted by Kula Partners, titled "Creating Better Digital Experiences for Manufacturing Customers" was published on January 25, 2022 and runs 39 minutes.

January 25, 2022 ·39m · The Kula Ring

Summary

This week on the Kula Ring, we talk to Ken Novak, the owner of HATCH quantified. Ken walks us through the HATCH methodology, and how he works with organizations to understand their individual audience’s needs, drivers, motivators, and challenges in order to craft and execute strategies that will help them stand out in the market. We talk to Ken about psychology’s role in digital strategy and dive deeper into how the thinking and feeling side(s) of the brain play a role in how you market and sell to your ideal customers.

Episode Description