Creating Brand Experience Using Augmented Reality - Allison Ferenci

Camera IQ is on a mission to “democratize the camera” to create a brand experience using augmented reality. Today’s guest explains how they’re doing that. Dave Bookbinder goes Behind The Numbers with Allison Ferenci, Co-Founder and Chief Executive Officer at Camera IQ. In this episode, Allison helps us to understand augmented reality (“AR”) and shares examples of how brands are using AR to drive consumer engagement and sales growth. She also explains the metaverse and why it should be an important part of a Company’s digital marketing strategy. Check out more of Behind The Numbers on YouTube Check out more of Behind The Numbers on RVN Television Behind The Numbers is available wherever you get your podcasts Please subscribe to keep up with the latest episodes, and please rate the podcast so that others might find it – and please let me know what part of the world you’re tuning in from! About the Host: Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. Please connect with him on LinkedIn and check out https://www.NewROI.com Want to share your insights with the business community? Message me to learn how you can be a guest on Behind The Numbers. [email protected]  THANK YOU FOR PUTTING BEHIND THE NUMBERS IN THE TOP 5% MOST POPULAR PROGRAMS GLOBALLY, ACCORDING TO LISTEN NOTES!!