Creating brand experiences with TapCreative and Musgrave

In the latest episode of The Retail Tea Break podcast I’m joined by two guests to explore how working together has delivered brand experiences to thousands of customers.Paul Lowry is the Design Director at TapCreative; he oversees a team of designers on projects that span many sectors from retail to hospitality. TapCreative say that great experiences don’t just happen by chance, they imagine, engineer and elevate them. Jonathan Mullane is the Design Manager at Musgrave Retail Partners. Musgrave is Ireland’s leading food retail, wholesale and foodservice company. They say that every day they feed one in three people in Ireland through 15 market leading food brands that include SuperValu, Centra, Frank and Honest, Donnybrook Fair and Musgrave MarketPlace. In this episode, the two experts dive into understanding customers and the needs of the business, maintaining the brand message and delivering a consistent brand experience. We explore testing ideas with pilot projects, putting the customer at the heart of the brand experience, incredible concept stores, sharing valuable insights on how brands can stay ahead in a rapidly evolving landscape.So grab that cup of tea, sit back and listen to the latest episode of The Retail Tea Break podcast.For more information visit:TapCreative www.tapcreative.ieMusgrave www.musgravegroup.com Catch up on previous episodes on your favourite podcast platform and while you’re there please hit that follow button so that you get to listen to it first every week. Follow for weekly updates and watch us on YouTube by subscribing to The Retail Advisor. Sharing is caring—share episodes with your network and tag me, Melissa Moore, and The Retail Break podcast on social media.If you’d like to get involved in the next season of the podcast, as a guest or a sponsor please email [email protected]