🎙️Creating Brand Universes for HOKA with Katherine Burgess - Listener's Club #2

What is a brand universe and why is it more important than ever?Have no fear -- let's discuss. Small Brand Mentality's creator, Drew Hartman, is joined by designer and experiential marketer, Katherine Burgess, to discuss her origins, inspiration, and development at the intersection of design and the running industry. She started working to support small businesses and assorted projects in the running world, but a career defining moment was her New York Times women's sports series. This visual project highlighting the gap in women's sports coverage thrust Katie more permanently in the sports world and catapulted her design career in sport. Katie has worked with a wide array of clients to bring their visions to life, but she has most notably created brand universes for HOKA for their activations in road, trail, cross country and track. Katherine discusses her tips and tricks to build a captivating environSee her work:Citius Mag Cafe x HOKA @ Marathon TrialsCitius Mag Cafe x HOKA @ NYC MarathonCitius Mag Cafe x HOKA @ Boston MarathonFreetrail Saloon x HOKA @ Western StatesHOKA Festival of MilesFootlocker XC Nationals x HOKASmall Brand Mentality is a platform exploring the intersection of running and business, but it's a frame of mind to build, break, disrupt, adapt, create, destroy, and repeat.Connect with Katie on Instagram or LinkedIn.Connect with Drew on Instagram or LinkedIn.Stay up to date with Small Brand Mentality on Substack. Subscribe to receive interviews, deep-dives, and break downs to your inbox.Like what you are listening to? Buy me an NA Beer to keep me fueled up!As always, your likes, shares, downloads, and subscriptions help out a ton! Consider sending to a friend to fuel your next long run.To hear more, visit https://smallbrandmentality.substack.com/ Get full access to Small Brand Mentality at smallbrandmentality.substack.com/subscribe