Creating Community and Driving Results – Julie Talks With Tom Bahrman of Tenfold Senior Living

In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Tom Bahrman, Principal of Tenfold Senior Living, to explore what it really takes to achieve and sustain exceptional communities and high occupancy in senior living. Tom shares how Tenfold has built a strong culture centered on community, resident experience, team engagement, and operational clarity—resulting in one community exceeding 96% occupancy and another reaching 100% occupancy. Together, Julie and Tom discuss the importance of delivering an outstanding resident experience, creating clear distinctions between marketing and sales roles, establishing benchmarks, coaching sales teams consistently, and leading with both accountability and appreciation. This conversation is packed with insights for senior living leaders who want to improve occupancy by strengthening their people, processes, culture, and sales systems. It is a thoughtful look at how curiosity, collaboration, and commitment can help communities move from good results to great ones.