Creating Compelling Video Content with Laura Garfield (Ep. 44)
from The 401(k) Marketing Podcast
Rebecca Hourihan is joined by Laura Garfield, co-founder of Idea Decanter, to discuss the evolution and significance of short-form content and video marketing, particularly for financial advisors. Laura emphasizes the importance of adapting to your audience’s evolving preferences, leveraging video for effective communication, and utilizing AI tools to enhance video production. Gain insight and actionable takeaways surrounding: Short-form video content How to structure compelling video marketing strategies AI’s role in enhancing video creation and engagement Maintaining consistency in content creation And more Connect With Laura Garfield: LinkedIn: Laura Garfield Twitter: Laura Garfield Idea Decanter Connect With Rebecca Hourihan: [email protected] (619) 230 – 5464 401(k) Marketing LinkedIn: Rebecca Hourihan LinkedIn: 401(k) Marketing Facebook: 401(k) Marketing YouTube: 401(k) Marketing Schedule a meeting with 401(k) Marketing About Our Guest: Laura Garfield spent her teenage years idolizing Jane Pauley and Katie Couric. A thirst for learning and a love of writing had her hooked on broadcast journalism – where you didn’t have to know everything except how to ask the right questions. After graduation, Laura landed her first news gig at a tiny TV station in Hastings, Nebraska. Over the span of more than a decade, she worked her way up through stations in Omaha and New Orleans to a position at CBS News in New York and then CNN in Atlanta.
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