Creating Connection Between Consumer and Product Through Video

In today’s episode, we are joined by the owner of Industrious Films, Jeff Nicosia. Industrious Films is a turn-key video content provider for clients and agencies, specializing in case studies, testimonials, commercials, tradeshow, and web content, with particular strength in the tech space. Jeff discusses how COVID impacted entrepreneurship and videography creation. He talks about why providing video testimonials and case studies is essential, as it creates a connection between the consumer and the product. Tune in to hear some great tips on preserving brand safety and what to look for when hiring a videography company. IN THIS EPISODE: [7:12] What is Jeff’s background? [7:53] What services does Industrious Films offer? [9:45] What is the biggest difference between working at an agency firm vs. working for himself? [11:52] How does owning your own business allow for more flexibility? [12:57] Does Jeff handle all functions, or does he outsource work? [14:15] How was videography done during COVID? [16:25] What is the most important thing he’s learned in business? [18:25] Why are interviews and getting people’s voices out there so important? [20:50] What advertising works the best? [21:53] Jeff gives tips for new business owners regarding videography. [25:21] Jeff provides insight into how to preserve brand safety. [29:30] How does Jeff best manage teams and work with companies via remote work? [34:11] What does Jeff look for when hiring/outsourcing work? KEY TAKEAWAYS: Seeing someone in an interview advertising a product creates the ultimate connection between the product and the consumer. It builds trust for the customer. Have someone shooting behind the scenes, interviews, presentations, and corporate events. Capture as much as you can so that you can utilize it in a variety of ways. Honesty goes a long way in entrepreneurship. If you create honest relationships, your business will go a lot further. Be honest with your clients, employees, contacts, and everyone you do business with. BIO: Industrious Films is a turn-key video content provider for clients and agencies, specializing in case studies, testimonials, commercials, trade show, and web content, with particular strength in the tech space. As EP/CD, Jeff oversees all pre & post-production. He is also an on-set director and interviewer. Some of Jeff’s clients...