Creating Content for Your Business with Kyle Draper

Send us Fan MailWith so many businesses being forced to utilize virtual options during this pandemic, it is a great time to leverage video to help grow YOUR business. Don’t be intimidated by the camera or overthinking your content, you ARE your brand all the time!In this episode, Rachel Perry invites Empowerment and Content Coach, Kyle Draper to the podcast to break down “passive branding” to help you create content for your brand and feel empowered to share it through video. Kyle will help you navigate the many changes that are heading your way or have already arrived on Facebook, so you will find it easy and entertaining for your customers to connect relationally through video. Don’t miss this episode so you can literally see your business through a new lens!Show Highlights:At 3:11 – Meet Kyle DraperAt 6:30 – Get yourself in front of peopleAt 7:00 – Passive BrandingAt 8:52 - You are your brand all the timeAt 11:30 – You need to be intentionalAt 11:50 – Don’t overthink it!At 12:22 – We are prone to “say things” instead of “tell stories”At 14:50 – The 2 reasons you struggle with contentAt 15:49 – Your people want YOU!At 17:50 – Know who your ideal client isAt 18:40 – Shout out to Premier DesignsAt 19:25 – Get focused!At 21:33 – Changes to FacebookAt 24:50 – You can be relational through videoAt 29:55 – Focus on educating, not sellingAt 30:19 - Successful people don’t have time to beg!Connect with Kyle:Website: kyledraper.coInstagram: @coachkyledraper/Hang out with me more! Send me the message PODCAST over on Instagram at @rachelaperry and I’ll send you my "Parties-Optional Profit Plan!"For Additional Resources for Direct Sellers:www.rachelaperry.com