Creating Content that Converts (Jourdan Guyton, Vera Jean Media)

What this episode covers

Jourdan Guyton is a content strategist & television producer living in Brooklyn, NY. With over 10 years of experience in the entertainment industry, her love for content is indescribable. In the spring of 2020, Jourdan launched Vera Jean Media, specializing in production, content strategy, and social media marketing. She began teaching other female entrepreneurs her strategy to audience growth and increased revenue. One year later, she's generated six figures in her business and grown her Instagram audience to 30K. Her true passion is helping women showcase their true authentic selves through their content to make more money. After spending most of her career in front of the camera as a TV producer, Jourdan Guyton realized people were coming to her more and more often for advice and guidance on what to do behind the camera with content creation. Once she realized getting paid for her expertise outside of a corporate role could be a reality, she hired a business coach and launched her courses in 2020. In this episode of Everything Is Teachable, we'll talk about how essential content creation is for a business, the secrets behind growth on social media, the importance of getting clear on who you serve before starting a business, and more.

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