Creating Content That Gets Clicked and Shared, with John Rampton

More than ever, businesses today must create compelling content that attracts readers and gets shared. Why? So they can gain credibility, attract leads, understand their customers . . . the list goes on. But it's not always as easy as it sounds. Smart Companies host Kelly Scanlon welcomes John Rampton, the managing editor of search-engine marketing news site Search Engine Journal and founder of Palo Alto, Calif.-based Adogy, a marketing company that specializes in helping startups. John also serves as an advisor and investor to SEO Engine. In today's podcast, John shares tips for creating relevant content, getting found by the search engines, marketing your content, and gaining visitors who read and share your information. Be sure to listen to other Smart Companies shows hosted by Kelly Scanlon in our archives. Contact guest John Rampton at [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices