Creating Conversations on TikTok with Alex Su
from Screaming in the Cloud Hosted by Corey Quinn
About Alex Alex Su is a lawyer who's currently the Head of Community Development at Ironclad, the #1 contract lifecycle management technology company that's backed by Accel, Sequoia, Y Combinator, and other leading investors. Prior to joining Ironclad, Alex sold cloud software to legal departments and law firms on behalf of early stage startups. Alex maintains an active presence on social media, with over 180,000 followers across Twitter, LinkedIn, Instagram, and TikTok. Links Referenced: Ironclad: https://ironcladapp.com/ LinkedIn: https://www.linkedin.com/in/alexander-su/ Twitter: https://twitter.com/heyitsalexsu Instagram: https://www.instagram.com/heyitsalexsu/ TikTok: https://www.tiktok.com/@legaltechbro
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What this episode covers
Today Corey chats with Alex Su, Head of Community Development at Ironclad. Alex explains his company, Ironclad, a a digital contracting technology that helps accelerate business contracts. Corey and Alex talk about Alex’s experience getting into TikTok and creating content and how that ultimately led to his job at Ironclad. Corey asks Alex about his unique position in a job that blends the traditionally at-odds fields of sales and legal. Alex discusses what it takes for a person to be a great salesperson, including having the right personality and also the right learning. Alex talks about how he doesn’t prescribe solutions but instead believes in creating conversations, as with his TikTok content. Corey and Alex talk about their shared affinity for shit-posting and its effectiveness, and discuss the way creating content is related to actual sales.
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