Creating Cosmetics: Hair Care

The big question we're addressing in 2024 is: How do we now create cosmetics? The cosmetics industry is adapting to two significant yet seemingly conflicting social forces: the digital revolution and climate change. These forces reshape how products are created and brought to life through innovation. In this episode, with the assistance of my panel: Mallory Huron, Beauty & Wellness Strategist at Fashion Snoops, a global trend forecasting agency. Rebecca Lidman, Head of Product at Maria Nila, a 100% vegan professional hair care brand from Sweden. Kailey Bradt, the founder of Susteau, a waterless hair care brand." We will explore how companies are navigating these changes and what they mean for the future of hair care.