Creating Cosmetics: Menopausal Skin

In this episode of In Conversation With, we explore a market the cosmetics industry has largely overlooked—menopausal women. According to a 2020 report by venture capital firm Female Founders Fund, around one billion women are expected to be in menopause by 2025, with business opportunities projected at US$600 billion. So why has the cosmetics industry been slow to tap into this growing market? Join us as Harold Van der Hoeven, Director of Product Design and Development at CLR Berlin, Wizz Selvey, Co-Founder of Valerie, and Susanna Hancock, Founder and GenXer, discuss the challenges and potential for future product innovations. From ingredients and efficacy to consumer demands, this insightful conversation dives deep into where the real opportunities lie for brands looking to serve this demographic. Listen in to learn how the industry can better address the needs of menopausal women and capitalize on this enormous opportunity.