Creating Culture Change in an Organization

How do you know when you should be creating culture change in an organization?  We talk about culture in many different ways e.g. safety culture and innovation culture and a culture of respect etc.  It's important to identify when it is working for the organization or against it.  And it's important to root out toxic culture because it has a tendency to spread.   I spoke with Lorne Rubis, culture expert, about changing the culture - who has the role, what aspects of culture to focus on, when and why it might be urgent.   Books:   Corporate Rebels: Make Work More Fun (Joost Minnaar)  The Culture Code: The Secrets of Highly Successful Groups (Daniel Coyle)   https://lornerubis.com/  https://belongify.com/