Creating Delicious Sugar-Free Classics with Swoon Co-Founder Jennifer Ross

Challenged with her own personal journey with Type 1 diabetes since the age of 6, Jennifer knows all too well the limitations within the beverage space. Her condition and lack of healthy options served as the catalyst for the creation of Swoon, a sugar-free beverage company that now offers a great tasting array of classics, including pink lemonade, teas, and more. The brand, despite many challenges including launching during Covid, has gained lots of traction with its notable “Barbie” collab, exclusive merchandise and large retail presence. Beyond the brand, with Jennifer at the helm, Swoon is on track to eliminate one billion grams of sugar from the supply chain.In this episode, Jennifer also discusses:The rationale behind the company's preference for Monk Fruit as their sweetener of choice over other alternatives like SteviaThe synergy of in-person events, social media, and branding efforts that has solidified Swoon's loyal customer baseDetails on Jennifer and her team's creative experimentation with SwoonWe hope you enjoy this episode and gain valuable insights into Jennifer’s journey and the growth of Swoon. Don't forget to like and subscribe to the Glam & Grow podcast for more in depth conversations around the most incredible brands, founders, trends and more.Be sure to check out Swoon at www.tasteswoon.com and on Instagram at @swoonThis episode is sponsored by AdNabu.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code GLAMANDGROW20 for 20% off.This episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co