Creating Demand with Amazon DSP
from Better Advertising with BTR Media Hosted by Destaney Wishon and Justin Nuckols
Most people still think Amazon DSP is just for retargeting. It’s not. In this episode, Destaney brings on one of our own DSP Specialists, Alyssa Guzman to cover how we are using Amazon DSP to create demand, not just capture it. What does full-funnel DSP actually looks like today, STV, OLV, prospecting layers, AMC audiences, and everything in between. And they get honest about what’s working, what’s not, and how to avoid the trap of chasing perfect ROAS without moving real revenue. They Cover: Why prospecting matters way more than most brands think The common DSP mistake that kills growth How BTR makes AMC audiences actually scalable What retail expansion looks like (and why clients trust BTR to lead it) Connect with Alyssa https://www.linkedin.com/in/alyssa-guzman-280629161/ Connect with Destaney https://www.linkedin.com/in/destaney-wishon/ Learn more about BTR Media www.btrmedia.com
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