Creating Demand with Chris Walker

Demand generation is the new buzzword in marketing, challenging the status quo. But is demand generation really different, and is it superior to lead generation? In this episode, Chris Walker and Alastair McDermott discuss why demand generation is important, how it is fundamentally different from other approaches to marketing, and how you can implement demand generation even as an independent consultant. They also discuss the "dark social" and why attribution in marketing doesn't work, how to create content that gets you customers immediately, and how to use social comments to test content ideas. “As an independent consultant most of your customers are not thinking about whether or not they need you. How do you get into the space where you're under consideration and educating those people from not knowing that they even understand the problems or the opportunities are whether or not you exist, to then wanting to come and work with you? That's the difference that unlocks business growth.” – Chris Walker on The Recognized Authority podcast “Take that information and put it out on the internet for free. A lot of people think once the information is out there "no one's going to want to work with me" because they have the information. The funny thing is the information is a commodity, somebody's gonna give it to them - it's just whether or not it's going to be you.” -- Chris Walker on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/creating-demand/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube