Creating Experiences, Not Just Meals

Chef Ruffo Ibarra, founder of Oryx Capital and one of the leading voices in the Cali-Baja culinary movement, shares his journey from growing up between Tijuana and San Diego to becoming a Michelin-recognized chef and entrepreneur. He discusses hospitality as an act of empathy, the importance of culture and family, the evolution of Baja's food scene, nonprofit work supporting migrants, and why creating memorable experiences goes far beyond what's served on the plate.