Creating Fresh and Compelling Manufacturing Narratives with Lauren Kwedar Cockerell

Lauren Kwedar Cockerell is the founder and president of Kwedar & Co. and host of "The Impatient Entrepreneur" podcast. She's a PR strategist who helps entrepreneurs and business leaders turn their expertise into credible, visible brands through thoughtful public relations and clear communication. She works with founders across industries to uncover the stories inside their businesses and turn them into meaningful visibility, thought leadership, and long-term trust. On this episode, she shares the art of storytelling in the manufacturing space, why PR is all about saving jobs, and the lessons she's learned as a podcast host.Key Takeaways:- Why PR's job is to help save jobs- The difference between marketing and PR- Translating tech for the laymanEpisode Timeline:2:00Podcasters get bad pitches2:50What's happening at Kwedar & Co. these days?4:45How Kwedar & Co.is helping to save jobs6:30How Lauren helps manufacturing companies create a clear message7:45Using the "Thread" to find a company's core brand8:45How Lauren explains ROI in PR10:45The difference between marketing and PR12:00PR creates invaluable third-party credibility14:00Some companies want to keep their PR hush-hush15:30Taking complex tech narratives and making them easy to understand19:10The big lessons Lauren has learned hosting her podcast20:40What's Lauren's thought leadership philosophy?This episode’s guest:• Lauren Kwedar Cockerell on LinkedIn• Kwedar & Co.'s free Internal Communications Assessment• Kwedar & Co's website• "The Impatient Entrepreneur" podcast on iTunesSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.