Creating Hits w/ Mark Shekter

Mark Shekter is a master at creating hits. With a rich background as a Hollywood writer-producer-composer, having worked with Steve Martin, Jim Carrey, Elton John, and many others, Mark has pioneered an entirely new system of creative thinking – Think8. This same easy-to-learn system empowers business leaders to reshape their corporate cultures for unlimited innovation and growth.Mentioned on the ShowLearn more about Mark Shekter and his Think8 Global Initiative on his website: https://www.think8globalinstitute.com/Get Mark’s book, Think8: 8 Steps to Ignite Your Creative Genius in Business, Career, & Life on Amazon: https://a.co/d/09pvYnh8Tone experiment: Listen to Hurt, as performed by Nine Inch Nails (1994) vs. Hurt performed by Johnny Cash. Listen to Everybody Wants to Rule the World by Tears for Fears vs. Lorde. Timestamps(00:00:00) – Mark Shekter sits down with O’Brien McMahon on People Business, the podcast for HR professionals.(00:02:44) – What is Mark's definition of "creativity"?  (00:05:34) – What's the value of creativity in the workplace (for skeptics)?(00:08:26) – How did the Think8 method come together and start falling into place?(00:12:28) – Walk us through the eight steps of the Think8 process at a high level(00:17:10) – Purpose: How to make this broad topic more accessible.(00:24:09) – How does Mark's own purpose tie together his varied career?(00:33:53) – Ego check: how do we balance wanting acknowledgement with capacity?(00:40:31) – How can purpose be turned into a message to share with the world?(00:47:14) – Tone: how to find the right tone when building a business or personal brand?(00:56:23) – Character: what role does character play when building a business or personal brand?