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EPISODE · Oct 22, 2016 · 42 MIN

Creating Ideas that Influence: Jonah Berger, Wharton

from The Gartner Talent Angle

Jonah Berger is on to us.  We're social creatures that, almost robotically, respond to cues and narratives.  His work on Contagious and Invisible Influence gets to the heart of why some ideas and products go viral and others don't and how to uncover hidden "influence hacks" that shape culture and drive behavior.     

Episode metadata supplied by the publisher feed · Published Oct 22, 2016

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Creating Ideas that Influence: Jonah Berger, Wharton

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