Creating lead magnets episode artwork

EPISODE · May 15, 2026 · 27 MIN

Creating lead magnets

from The Boss Less Babe More Podcast · host bosslessbabemore

In this episode, we get into the weeds on one of the most important (and most misunderstood) parts of building an online business: lead magnets. What actually is a lead magnet? Why do people use them? What kind of content works best? And why is building your mailing list one of the smartest things you can do as a creator, coach, or business owner? We break down the strategy behind lead magnets, how to create something people genuinely want, and why your email list matters so much more than social media followers. We also invite you to LITERALLY get into the weeds with us at Hold Space on May 17 from 10am–4pm for our Open House Yard Party! We’ll be spending the day holding space for Hold Space and giving the backyard a much-needed facelift before summer. We are deeply grateful for everyone donating their time, energy, and love to the space. Come and go as you please — there will be delicious drinks, snacks, good conversation, and community. Sign up here! And if you’re looking for a deeper reset and release, join us for our Cacao Ceremony + Sound Bath on May 31 from 5–7pm at Hold Space. Please bring a journal that you feel ready to release during our journal burning ritual. Purchase Tickets Here Ready to begin your own deeper transformation journey? Download Grace’s free 14-day course, The Path to Real Awakening: Enroll Here

Episode metadata supplied by the publisher feed · Published May 15, 2026

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Creating lead magnets

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