Creating Luxury Jewelry for Everyday Wear with Aureum Collective

With their complementary backgrounds in finance and fashion, Founder Matthew Hoyle and Designer and Creative Director Cass Dimicco created Aureum Collective. Aureum Collective is a jewelry brand with a luxury feel at an accessible price point. All their pieces are designed with quality, versatility, and beauty in mind.In today’s episode, Matthew and Cass dive into creating an influencer brand and focusing on organic reach to expand including plans for in-person experiences and events.Matthew and Cass also share:Their experience with the manufacturing processAureum Collective’s most popular and signature productsNavigating challenges during the pandemicThe long term vision for the brand including future plans for retail partnershipsYou’ll also hear about what’s next for the brand, including new product categories coming soon.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co