Creating Magic Kingdoms: User Experience Lessons from Disney’s Imagineers
from Boxes and Arrows Podcast Hosted by Mike Atherton
Emotional engagement is an enormously powerful driver in ensuring product success. One group of UX designers, Disney’s Imagineers, know this and understand how to build experiences that people not only engage with, but truly love.
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This episode is 42 minutes long.
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This episode was published on April 8, 2009.
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