Creating Magic Kingdoms: User Experience Lessons from Disney’s Imagineers

from Boxes and Arrows Podcast · host Mike Atherton

Emotional engagement is an enormously powerful driver in ensuring product success. One group of UX designers, Disney’s Imagineers, know this and understand how to build experiences that people not only engage with, but truly love.

Episode metadata supplied by the publisher feed · Published Apr 8, 2009

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Creating Magic Kingdoms: User Experience Lessons from Disney’s Imagineers

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