Creating Marketing for Those Secluded by Necessity

Featuring Mike McCormack, VP of Marketing and Strategy, Appleton Group

Episode 257 of the The Kula Ring podcast, hosted by Kula Partners, titled "Creating Marketing for Those Secluded by Necessity" was published on October 17, 2023 and runs 30 minutes.

October 17, 2023 ·30m · The Kula Ring

Summary

On The Kula Ring we love a niche market. The varied and interesting challenges that marketers face in these highly specialized markets never ceases to amaze. This week we are joined by one such marketer. Mike McCormack is the VP of Marketing and Strategy with the Appleton Group, a division of Emerson. Mike and his team market to customers that are secluded, both physically and technologically; within business infrastructures where internet connectivity may not be allowed for safety. It is an exciting conversation with unique hurdles that Mike and Appleton have had to overcome. You have internet though, because you’re reading this. So get listening, you won’t be disappointed.

Episode Description