Creating Marketing Magic in Gaming with Sarah Anderson of Amazon Games

In this episode of the Here's Waldo Podcast, host Lizzie Mintus sits down with Sarah Anderson, Head of Global Marketing and Partnerships at Amazon Games. With over 30 years of experience in the gaming industry, Sarah has held strategic roles at Sega, Canopy, 2K Games, and now Amazon Games, where she leads growth initiatives and fosters community for major titles like New World and Lost Arc, along with overseeing upcoming releases. Join us as we uncover Sarah's career journey, gain insights into building effective teams and nurturing talent, and uncover the authentic marketing strategies that have shaped the success of renowned titles like Bioshock, Borderlands, and Civilization, as Sarah provides a behind-the-scenes look at her impactful contributions to the gaming world.